mast...@few.eur.nl
Educational requirements: BSc diploma that is comparable to a BSc diploma from the Erasmus School of Economics.
Language requirements: TOEFL (minimum score: 575/232/90); IELTS (minimum score: 6.5)
Other requirements: You are not required to submit the results of either GRE or GMAT.
Objectives: The aim of this Master’s programme is to provide high-quality training to enable students to pursue a successful career in marketing or science. After finishing the master, students should be able to perform quantitative marketing research on their own. They should be able to develop (new) statistical models for practical problems, apply appropriate statistical techniques and to present results.
Subjects: Marketing research has become an important component of every-day business for many companies. Strategic decisions, which need quantitative support, are found in many fields, for example, in the field of development and marketing of new products and technologies, and for understanding and obtaining knowledge on markets and customers.
Modes of instruction: Lectures, seminars and thesis.