Economics & Business (Marketing): Erasmus University Rotterdam

Introduction

The Master’s specialisation in Marketing welcomes students eager to perfect their skills and academic thinking at a graduate level in the field of marketing. Students will benefit most from the specialisation if they are genuinely interested in the analysis of both consumer and technology trends, and in learning how to design marketing strategies for present and future technology-intensive consumer and business markets.

Marketing typically consists of three components; marketing strategy, organisational and consumer behaviour, and market analysis. The Master’s specialisation in Marketing focuses on the advanced study of one of these components in international knowledge-intensive and technology-intensive economies.

Career Prospects

This Master’s specialisation in Marketing will prepare you for positions such as:

• Business/marketing strategist or market researcher in consulting firms like McKinsey, Boston Consulting Group, Accenture, or Deloitte & Touch, or in marketing research & strategy houses.
• Marketer or business development manager in technology-intensive industries like Philips, Vodafone, Pfizer, Roche-Genentech, IBM, Microsoft, or Oracle. Or in marketing functions in knowledge-intensive companies like P&G, Unilever, KPN, or ABN-Amro.

Admission requirments

The application and admission procedure differs for Dutch university students, HBO students and international students. Please click on this link and then choose to which group you belong and you will be directed to the correct application and admission procedure.