B. Eng International Technical Sales: Aalen University of Applied Sciences

About the programme
As a sales engineer, you possess technical sovereignty and establish international connections with clients. You opt for the course of study that is characterised through technical and marketing specific areas and imparts foreign language knowledge. You prepare for your international emergence with a semester abroad, and you have the opportunity in your semester abroad or in your final project to gain more international experiences
A successful career in sales requires a high level of engagement and well-grounded knowledge. For this reason, they make every effort to carefully prepare you for these later demands. Study in the field of International Technical Sales comprises these three components:

• Technical foundations
• Business studies with marketing and communication
• Languages

Additionally, a stay abroad is required, in form of either an internship or study semester. The basic study course in the first semesters consists primarily of the technical subject; in later semesters, the emphasis on business is increased.