International Food Business and Consumer Studies: Kassel University

The programme qualifies students to take on senior positions in nationally and internationally active food enterprises and related organisations. Graduates are particularly qualified to work at the within various cultures.

In order to prepare students for this field of work, the programme provides them with the skills needed to professionally plan, carry out, document and evaluate complex projects, especially in the fields of product quality, product development, innovation, intercultural marketing, processes management, data and accounts within food supply chains. Students are also trained in interdisciplinary work and intercultural communication focusing on cultural differences and their effects on consumer and organisational behaviour. Students also learn how to conduct scientific research in food and consumer science and economics. Moreover, the programme encourages students to work according to the principles of ethics and sustainability.

The postgraduate programme is characterised by a multidisciplinary approach connecting agriculture, food business and consumer science within an international context.

The modules are:

• Market Research
• International Legislation on Consumer Protection and Food
• Intercultural Communication and Management
• Food Science, Agricultural Science
• Food Chain Management
• Consumer Science
• Developments in Food and Nutritional Sciences
• Management of Research and Development Projects
• Product Development
• Intercultural Marketing
• Management and a Profile Module

The M.Sc. 'International Food Business and Consumer Studies' is a joint venture of two German universities: Kassel University in Witzenhausen (Organic Agricultural Sciences) and the University of Applied Sciences Fulda (Nutritional, Food and Consumer Sciences).

One semester abroad is recommended. Project partners, particularly in central and eastern Europe, are available to the students.