The 21st century has been described as a global village and we can now tap into events and news on the other side of the world as soon as they occur. If you are considering a future in global business management, public relations or media, but do not wish to study a language to degree level, then this programme is for you.
First year
This year lays the foundation for the study of business and management and public relations. You study the same programme as students on the BSc Business Management with Communications.
Second and fourth years
In these years you begin to have some choice within the themed structure of the programme. The modules offered will change from time to time, as they are developed to reflect the ever-changing world of business. During the second year you also prepare for your study abroad. In the final (fourth) year there is the opportunity to undertake a placement with a local media institution.
Third year
This year enables you to improve your understanding of the cultural context of business management and communications in another country. You spend the year studying at one of our partner universities, such as: Cornell University or Marymount Manhattan (New York) in the USA; Tec de Monterray, Guadalajara in Mexico; Hong Kong University; the University of West Bohemia in the Czech Republic; the University of Toronto in Canada; the University of Melbourne in Australia; or the University of Auckland in New Zealand. You can also go on an exchange through the Universitas 21 programme (a list of partners is available at www.universitas21.com).
European exchanges are part of the EU’s Erasmus programme and you will be eligible for a small EU grant. For students who take a Universitas 21 place, there is the possibility of a University bursary.
Your year abroad is taught in English, although you may benefit from the opportunity to learn your host country’s language. It may also be possible to undertake a work-based placement, boosting your practical experience.
Teaching and assessment
In addition to formal lectures there are small group classes, individual and group exercises and presentations (including practising writing press releases and radio and television interviews). Assessment is by a mixture of written examinations, essays and project work. To help you develop your PR and communications skills you will use the media and broadcasting training facilities here on campus during your studies.
Career opportunities
As this degree gives a more specialised understanding of aspects of international business, it is suited to students who are seeking employment in a multinational enterprise. Recent research has shown that companies value students who have lived and worked within another culture; as business becomes increasingly international, they need graduates who can work abroad on long or short placements and who can interact effectively with their overseas customers and suppliers.
Professional accreditation: depending on the options you choose, you may be able to gain partial exemption from the examinations of professional bodies such as CIM, CIMA and ACCA. This will depend on the options chosen in your second and final years.
Entry requirements
Other qualifications are considered – see the entry requirements section for full details
Additional information
The year abroad is conditional upon an acceptable level of performance in your first-year examinations. If you do not achieve this, you will be transferred to the BSc Business Management with Communications.
Contact details
For general information about open days
Main University Switchboard
Admissions
Student Recruitment
International Relations