inte...@nhtv.nl
Educational requirements: First degree in the field of management/economics or a related field.
Language requirements: TOEFL (minimum score: 550); IELTS (minimum score: 6.0)
Other requirements: Motivation and personal qualities are criteria for admission. An assessment test may be required.
Objectives: This Master programme provides a "voyage of discovery", in search of a new enterprise logic for companies and organisations.
Subjects: Imagineering; value creation and value innovation; brand management; strategic management; experience research; consumer behaviour; change management; etc.
Modes of instruction: (Guest) lectures, case studies, individual and group assigments, thesis.