International Tourism Management: Heilbronn University

About the programme

The MA International Tourism Management is a multidisciplinary Master Programme that has been created by the university's Business Faculties in close consultation with business, industry and the professions in response to a challenging and rapidly developing organisational environment. The programme is dedicated to qualifying first-degree holders for management positions in (globally) operating tourism organisations.

Programme Structure

The MA International Tourism Management comprises three major stages.

The programme starts with an induction period, during which the students assess their current level of subject knowledge by participating in a Business Simulation game. The foundation stage in semester 1 familiarizes them with the fundamental issues of International Tourism Studies as well as Business Management and its international aspects.

Semester 2 offers advanced studies. Taking a cross-disciplinary approach, this phase provides an opportunity to deepen the participants’ expertise in Business Management and Research Methodology. In addition, the students specialize in International Tourism Management by participating in a comprehensive tourism project.

Semester 3 is the Master Thesis stage which requires in-depth empirical research in the student’s chosen area. Ideally, the thesis is based on real situations in international tourism companies or organisations.

Entry Requirements

• An excellent or good European first degree in Business Studies or in a business-related discipline (210 ECTS credits and a German average grade of 2.5 or better) or an equivalent international qualification.
• A high level of proficiency in English corresponding to:
  • IELTS min. 6.0 points (in all categories)
  • TOEFL paper based test min. 550 points
  • TOEFL computer based test min. 213 points
  • TOEFL internet based test min. 79 points.
  • Native speakers of English are exempt from this requirement.