MA Marketing Management: University of Westminster

Introduction

The MA Marketing Management is a leading qualification for those whose career interests lie in the marketing area. The University of Westminster was the first Higher Education institution in the South East to offer a part-time course leading to this qualification after successfully pioneering the Postgraduate Diploma in Marketing in the period 1973-1990.

In addition to the benefits of an expert and motivated teaching team, the course offers the advantages of a central location, the extensive use of leading practitioners as guest speakers and a variety of entry routes depending on qualification and experience.

Course Content

Core Modules

• Buyer Behaviour
• Marketing Communications
• Marketing Research
• Product, Brand and Pricing Management
• Strategic Marketing
• The Effective Marketing Manager
• Marketing Dissertation Project
• Routes to Market (MA only)
• Option module (MSc only)

MSc option modules

• Data Management
• Financial Analysis for Managers
• Information & Project Management
• Leading the Knowledge Based Organisation
• Decision Support for Managers
• Managing the Digital Enterprise
• Managing Technology Services
• Freight Transport and Logistic Services

Teaching and Assessment

The teaching approach is based on a combination of case studies, group work and practical assignments. Special emphasis is given to drawing out contributions based on your practical marketing experience.

Assignments cover a broad range from essays to case studies to assess and provide practice in the analysis of business situations and decision-making.

Entry Requirements

• Candidates will normally possess one of the following qualifications:
  • a UK Honours degree (or overseas equivalent) with a substantial marketing content; or
  • a UK Honours degree (or overseas equivalent) plus Principles of Marketing and Financial Aspects of Marketing from the Postgraduate Certificate in Marketing; or
  • a UK Honours degree (or overseas equivalent) and a Diploma of the Chartered Institute of Marketing; or
  • a UK Honours degree (or overseas equivalent) plus significant relevant work experience: such candidates will already be familiar with the language of marketing and at least some of the concepts and techniques.
• It is normally expected that successful candidates have a UK Honours degree (or overseas equivalent) of 2.2 or above. Exceptionally, non-graduates with significant experience of marketing may be admitted to the programme.
• All candidates will need to demonstrate that they have the commitment and motivation to benefit from, and contribute to, the course.
• Overseas candidates must have a score of 6.5 or higher in the English IELTS test or equivalent.