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Marketing Management: Erasmus University Rotterdam

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Degree 
MSc
Address
Marketing Management: Erasmus University Rotterdam, Rotterdam school of Management, Erasmus University, MSc Admissions Office, Room T05-12 Burgemeester Oudlaan 50, 3062 PA Rotterdam, Rotterdam, Netherlands
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Subject
Management and Organizations
Course Language(s) 
English
Course Beginning 
1-Sep
Duration 
1 year full time
App Deadline 
EEA 1 July; non-EEA 15 May
Scholarship and Grants 

http://www.nesochina.org/http://www.gran...

Telephone 
+31 10 408 22 22
Fax 
+31 10 452 95 09
E-mail 

i...@rsm.nl

Website 
http://www.rsm.nl



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Course Description

RSM’s MScBA Marketing Management focuses on a key functional area to give you an excellent preparation for a top management role. RSM is one of Europe's top ten business schools and offers a truly international environment, with students, professors, and researchers from around the globe.

The Marketing Management programme has been designed to bring you the best of international theory and practice. Practical experience comes through exposure to real and simulated business environments: working and collaborating in diverse groups and in foreign cultural settings, conducting projects and research, interacting with business leaders.

Curriculum

Like all specialisations of the MSc in Business Administration, the Marketing Management programme is one academic year’s duration.

Core courses (20 ECTS)

  • Consumer Behaviour
  • Consumer Marketing Research
  • Marketing Strategy
  • Marketing Strategy Simulation
  • Marketing Strategy Research
  • Writing a Research Proposal

Electives (20 ECTS)

  • Marketing Communications and Advertising Management
  • International Product Management
  • Customer Relationship Management
  • Event and Tourism Marketing
  • Brand Management

Thesis (20 ECTS)

Admission requirements

  • University bachelor in business administration
  • GMAT > 600
  • GPA > 70 %
  • IELTS > 6,5

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