Marketing Management MSc: University of Southampton

Course Description

The MSc in Marketing Management aims to provide insight into the management activities of any organisation as well as an in-depth understanding of marketing functions in terms of delivering both corporate and customer value. Marketing is a key activity of all types of organisations whether they are commercial or non-commercial, large or small, national or international.

This programme is designed to meet the needs of recent graduates who wish to pursue a marketing career, but have not previously studied marketing or management in any depth.

It offers detailed understanding of marketing functions, in terms of delivering both corporate and customer value. You will develop relevant interpersonal skills alongside a critical understanding of the competitive environment and the demands which that places on organisations. Following the taught part of the programme, your three-month project may be practical or academic in nature.

Programme Structure

Core modules

• Accounting and control
• Consumer metrics
• Delivering the value proposition
• Introduction to marketing
• Key skills
• People and organisations
• Strategic management
• Strategic market intelligence
• Strategic marketing decisions

Entry requirements

• First or upper second-class honours degree from a UK university, or equivalent overseas/professional qualification
• some quantitative study required