BA Honours International Marketing: University of Westminster

Introduction

This course explores the complexity and diversity facing marketers when operating in the highly competitive world marketplace. It will give you the knowledge, skills and practical experience you need to take on a wide range of marketing roles in organisations concerned with maximising the impact of their activities across international borders. They are aiming to provide relevant exemptions from professional bodies (including the Chartered Institute of Marketing and the Institute of Direct Marketing among others), and have kept these bodies informed through the course validation process.

Course content

During the course you will explore such areas as the development of international competitiveness, the global value chain, the market selection process, managing international networks, designing the international marketing programme, and implementing, co-ordinating and controlling the international marketing effort.

The course offers an optional placement or study abroad year. They have strong links with partner institutions and a Business Experience and International Unit who will help you throughout this process.

They also offer the opportunity for a study abroad semester at one of their partner institutions in Europe and elsewhere, which can be done in addition to the year’s work placement to strengthen your cross-cultural exposure.

Sandwich placement year

Between Year 2 and Year 3 (Credit Levels 5 and 6) you can undertake a one-year, full-time, paid business placement, or you can study abroad at one of our partner institutions. Either of these options will extend the course for an additional year. Successful completion of the sandwich placement or Study Abroad year is recognised with
the award of a University Certificate of Achievement.

Associated careers

Having been immersed in international and global concerns through your studies and ideally through direct experience, you will be well placed to pursue opportunities with intrenational organisations in areas such as strategic marketing planning, market research, marketing communications and brand management.