Marketing Analytics MSc: University of Southampton
- Degree
- MSc
- Address
- School of Management, University of Southampton, Highfield, Southampton, SO17 1BJ, Southampton, United Kingdom
- Sponsored links
- Course Language(s)
- English
- Course Beginning
- Early October
- Duration
- 1 year full time
- App Deadline
- 31 May
- Telephone
- +44 (0)23 8059 3076
- Fax
- +44 (0)23 8059 3844
- Website
- http://www.management.soton.ac.uk/StudyOpportunities
Course Description
The last decade has seen a massive development of research approaches, information systems and software to help understand how consumers behave. This programme provides insight into how marketing data are collected, stored, analysed, disseminated and interpreted, in order to make sound marketing decisions.
Issues are set in a context of strategic marketing decision making. An applied approach, with much of the training built around industry-standard software, provides a strong foundation for careers in marketing decision support or marketing management.
Programme Structure
Core modules
- Introduction to Marketing
- Strategic Marketing Intelligence
- Consumer Insight
- Strategic Marketing Decisions
- Measuring Marketing Effectiveness
- Data-driven Marketing
- Analytic Skills
- Information Systems Strategy
- Quantitative Methods
- Credit Scoring and Data Mining
- Multivariate Statistics for Data Mining
- Software for Data Analysis and Modelling
- Key Personal Skills
Entry Requirements
- First or upper second-class honours degree from a UK university, or equivalent overseas/professional qualification
- degree should involve information systems and/or some quantitative study
- mathematics not essential
