Educational requirements: A relevant Bachelor's degree in business administration or econometrics and operations research.
Language requirements: TOEFL (minimum score: 575 (paper), 233 (computer) or 90 (iBt)); IELTS (minimum score: 6.5)
Other requirements: GMAT test score.
Objectives: The MSc programme in Marketing Research teaches you how sound research can lead to more effective marketing decisions. Students are trained to collect, analyse and disseminate quantitative information in a systematic and objective way.
Subjects: Advanced marketing research; international marketing; empirical applications simulations; micro-econometrics and experimental research.
Modes of instruction: Interactive lectures, computer exercises and workshops.