Marketing: VU University Amsterdam
- Degree
- MSc
- Address
- Vrije Universiteit Amsterdam, Graduate School of Economics and Business, De Boelelaan 1105, Room 2A-24, 1081 HV Amsterdam, Amsterdam, Netherland
- Sponsored links
- Course Language(s)
- English
- Course Beginning
- 01 September
- Duration
- 1 year
- App Deadline
- Non EU students: 1 March; EU students: 1 April
- Telephone
- 31 - (0)20-5985585
- Fax
- 31 - (0)20-5986112
- Website
- http://www.feweb.vu.nl
Course Description
The MSc programme in Marketing combines in-depth academic study with practical application, focusing particularly on strategic marketing. Students are taught to analyse, apply and rework the latest marketing knowledge. Through interactive learning methods, with a strong emphasis on cases and practical assignments, the student will develop his ability to put marketing theory into practice. The programme includes a business game in which application and skills are trained, serving as outlook on the professional field. Furthermore, much attention is paid to developing the student's research skills, to be applied in an independent research project and master thesis.
Career prospects
Many graduates of the Master's programme in Marketing find a job in marketing management or market research, for example as a product manager, marketing manager, account manager or market researcher in a large multinational corporation or in the small and medium enterprise sector. In addition, the Master's in Marketing allows you to choose a career in consulting, management or a range of other fields beyond marketing itself.
After completing the Master's programme, outstanding students might want to consider pursuing their studies at PhD level. As a trainee research assistant, you can obtain a PhD in four years under the supervision of a professor.
Admission requirements
- You can gain direct access to the Master's programme in Marketing with a university bachelor's degree in Economics, Business Administration or Econometrics from VU University Amsterdam if you have succesfully completed the following subjects: compulsory core subject Marketing, Marketing tutorial, Marketing Research and Methods and Techniques of Business Economics Research.
- Applicants must have completed courses in Marketing, Consumer Behaviour and (Marketing) Research Methods, witnessed by thorough knowledge of the standard literature listed below (or its equivalent).
- Applicants must be familiar with the areas in which marketing is applied, such as International Marketing, Services Marketing, Business Marketing or Consumer Marketing.
