Educational requirements: BA degree, completed courses in marketing, consumer behaviour and research methods, knowledge of the standard literature.

Language requirements: TOEFL (minimum score: 580 (237 computer based)); IELTS (minimum score: 7)

Other requirements: Read the other requirements on our website: www.feweb.vu.nl/master.

Objectives: The focus on strategic marketing and market research, in combination with interactive learning methods, let you put theory into practice. We teach you to analyze, apply and rework the latest marketing knowledge. Our focus lies both with consumer and business to business marketing.

Subjects: Marketing strategy; marketing research; consumer marketing; business marketing; managerial intergration project.

Modes of instruction: Lectures, practicals, case studies, thesis, two academic seminars, managerial integration project.