MSc Marketing Communications: University of East London

About the programme

The MSc Marketing Communications programme aims to help you develop a range of personal and analytical skills, including effective communication and the ability to assume a variety of team and leadership roles.

Programme structure

The MSc comprises five core modules:

• Advertising and Interactive Marketing Communications
• Consumer Buyer Behaviour and International Marketing Research
• Integrated Marketing Communications and Customer Relationships
• Strategic Below-the-line Marketing Communications
• Dissertation.

Career opportunities

Graduates from this programme will be helped with their career progression as managers in domestic and international contexts and provided with a rich foundation for the development of managerial and leadership competencies.

Admission requirements

To gain admission to the Programme you will be a new graduate or recent graduate in your first job and a degree in a cognate (that is a Business degree with a marketing component) or a degree relevant to the degree specialism (that is a Marketing or Marketing Communications degree) at UK 2:2 honours degree or its equivalent. Work experience is not a requirement.

Applicants whose first language is not English will be expected to have at least 6.0 in IELTS or its equivalent. Those students who possess degrees outside of the above criteria but who hold relevant work experience will be considered on a case by case basis.

The programme may also appeal to students attending UEL’s pre-sessional English courses or the Graduate Certificate in Business, which prepares prospective applicants for entry to masters-level programmes as long as the above criteria are met.