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MSc Marketing: University of Edinburgh

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Degree 
MSc
Address
MSc Marketing: University of Edinburgh, Postgraduate Admissions, The University of Edinburgh, 29 Buccleuch Place, Edinburgh EH8 9JS, Edinburgh, United Kingdom
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Subject
Marketing
Course Language(s) 
English
Course Beginning 
Mid-September
Duration 
1 year full time or 2 years part time
App Deadline 
30-Jun
Scholarship and Grants 

http://www.business-school.ed.ac.uk/msc/...

Telephone 
+44 (0)131 650 9663
E-mail 

m...@business-school.ed.ac.uk

Website 
http://www.business-school.ed.ac.uk



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About the programme

The University of Edinburgh Business School is pleased to offer a new MSc Marketing programme designed for those looking to develop a career in marketing.

The MSc in Marketing offers an in-depth study of marketing discipline through a comprehensive range of academically grounded courses. Students are provided with a thorough understanding of the theoretical foundations of marketing alongside current and emerging applications in marketing management, the analysis of marketing decisions, consumer behaviour and marketing research methods. In addition, the programme structure allows students to study aspects of marketing related to their interests thus supporting their intended career paths.

Career support

The MSc in Marketing offers students an in-depth and balanced study of the marketing discipline and aims to produce critical, reflective practitioners for a variety of destinations including commerce, public sector and academic institutions.

The programme could lead to a multitude of roles, including:

  • Marketing managers/directors – in marketing departments for businesses, public sector and nonprofit organisations
  • Advertising managers - in marketing departments for businesses, public sector and nonprofit organisations
  • Product managers / Product development managers
  • Brand managers / Brand development managers
  • Media managers
  • Sales directors, sales account managers
  • Digital marketing managers/executive
  • Public relations managers
  • Market researchers
  • Market analysts, data analyst
  • Consumer researchers
  • Social researchers
  • Marketing fundraisers, community fundraiser, digital fundraising manager
  • Account managers
  • Marketing campaign analyst
  • Innovation marketing manager
  • Trade marketing manager

Admission requirements

The entry requirement is normally an Honours degree from a good university, with an ‘excellent’ or ‘very good’ classification in a business or management related subject.

Candidates with a very good Honours degree in other disciplinary areas will be considered for entry into the programme provided that they have studied a degree with some marketing content.

English language

If English is not your first language, you will need to satisfy one of the following requirements:

  • Test of English as a Foreign Language (TOEFL)
    • Paper based TOEFL - Overall score of 600 or above (with scores of at least 55 in each section and a score of 4.0 in essay writing)
    • Internet based TOEFL - Overall score of 100 or above (with a score of at least 20 in each section)
  • International English Language Testing System (IELTS): Overall score of 7.0 or above (with a score of at least 6.0 in each section)
  • Cambridge Certificate of Proficiency in English (CPE): Grade A

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