Strategic Product Design: Delft University of Technology

Course Description

The focus of the MSc Programme in Strategic Product Design is on the ‘fuzzy’ strategic stage that precedes the actual development of a new product or service. The programme puts emphasis on translating corporate strategy in coherence with market developments and market opportunities into a sound product development portfolio.

Career prospects

Graduates of the programme are prepared to move into all aspects of product development; usually in a commercial environment. They have strong practical design skills, extensive knowledge of the innovation process, and a deep understanding of the strategic underpinnings for commercial success.

Graduates are ready to move into positions as strategic designers, product or brand managers, new product development project leaders, innovation consultants, design and brand consultants, and innovation managers. Some graduates choose to go into research, either in the commercial world or in academia.

Admission requirments

Dutch BSc degree

Applicants with a BSc in Industrial Design Engineering  from TU Delft, Eindhoven University of Technology, and Twente University will be admitted to the Master’s programme without conditions.

Applicants with another BSc from a Dutch university may be admitted to the Master’s programme, depending on previous training and competence. Students will be required to enrol in a bridging programme. Required entry level skills include the following: Product Design, Information Design, Interaction Design, Multimedia Design, Basic Research skills and knowledge of technical product development aspects.

HBO BSc degree

Applicants holding a relevant HBO degree such as Human Technology, Mechanical Engineering, Human Movement Technology, and Architecture may be admitted after following a bridging programme. Applicants with other degrees should contact one of the academic counsellors. All candidates must make a formal application for admission; for more information, please contact the academic counsellors.

Non-Dutch BSc degree

The SPD programme requires basic design skills, research skills, communication skills, strategic and critical thinking skills and a thorough understanding of the overall product innovation process.

TU Delft's general admission requirements

In addition to the programme-specific requirements you need to meet TU Delft’s general admission requirements for admission to a Master’s programme.

• A good university BSc degree in a main subject closely related to the MSc programme to which you are applying.
• A BSc Cumulative Grade Point Average (CGPA) of at least 75% of the scale maximum.
• A TOEFL (Test of English as a Foreign Language) score of at least 90 (internet-based test). Please note that we only accept the TOEFL internet-based test. or IELTS (academic version) overall Band score of at least 6.5.