Transportation Design: Pforzheim University of Applied Sciences, Design, Technology, Economics and Law

The course consists of three main areas. Knowledge gained in specific modules is integrated in the semester projects.
The professional studies module concentrates on the fundamentals of automotive design in combination with theoretical, managerial and marketing aspects. This module is of special interest for industrial designers who wish to gain further knowledge of automotive design methods.

The automotive exterior module focuses on the development of vehicle exterior design within the context of the semester project. Students are required to make concept proposals for a given theme in sketch and rendering form along with a scale tape drawing based on technical 'package'. Students then produce a 3D virtual model which is submitted at the end of the semester for assessment.

The automotive interior module is similar to the exterior module. However projects are more complex than in the previous semester. Students are taught all aspects of automobile interior design necessary for the successful completion of a final 3D virtual model, including rendering and animation (Alias AutoStudio, Premiere, etc.). For assessment, students are also required to submit examples of research, including ergonomic and material studies.

With their specialised knowledge, including the development of their personal design identity, graduates with a Master of Arts in Transportation Design course should be capable of achieving a position of higher responsibility in the automobile industry. They should have the ability to instigate and direct projects, advanced or production, and to manage design teams and product presentation on a professional level.